If you are ready to take a giant leap forward and expand your music business – READ THIS PLEASE!

Musicians - Follow My Tested And Proven Signature Social Media Marketing System and Discover How You Can Get Massive Exposure, Die-Hard Fans,
and Build a Tribe...
(so you can stop wasting time and money!)

Your 9-Week Online Success Blueprint


2014 Brought More Bad News For Artists.

And it wasn’t only Spotify and other streaming sites that added to our frustrations.  But what I see is Musicians are STILL trying to replicate what superstars are doing. Major labels spend millions of dollars trying to create massive awareness using commercial radio, traditional publicists, buy-ons to national tours and other antiquated methods that are not effective.

You can not buy your way to the front of the line – even if you have an enormous budget to blow!

And here  are some true HARD FACTS to paint the real story..

A few stats I picked up at The Pivot Conference from a survey reported by Alison Hillhouse (MTV/ VIACOM)…

  • Most music is discovered through friends on social media so if those friends aren’t talking about you online you won’t go “viral”
  • Online – It’s all about coming up with your own personal brand identity and that is influenced by the artists you love – If you don’t have a clear personal brand you are not going to attract attention
  • 85% of all music lovers say they have eclectic taste – with technology they can find Etta James, Dave Matthews, Drake and Aerosmith all mixed together in a seamless playlist – There is no reason why YOUR music shouldn’t be included in the lineup
  • 76% of respondents have a stronger connection to musicians who share on social media
  • Fans are demanding total interaction from artists – More is EXPECTED from the artists now
  • Buying the music is SYMBOLIC PATRONAGE – you must earn it — this has nothing to do with ethics (i.e I am only paying money out of respect, because this artist uses social media, they therefore deserve my respect)

Everyone Thinks They Know How To Use Social Media but few can actually use it effectively to build a fan base.

For anyone looking to get more exposure it can be the silver bullet.

However, a vast majority of you are using social media all wrong.

You’re on a mission to get your music out to the world.

I want to help you build the RIGHT fan base; one that will support you on your path to becoming a self-sustaining, successful musician.

In order to make this happen, you need to make a foundation; combining strong personal brand and killer digital strategy.

And I’m on a mission to help you make it a reality – using the most effective marketing methods in the world.

You’re missing that ONE thing to focus on that will actually increase:
  • your visibility
  • your fan base
  • your Return On Investment (ROI)

Here ‘investment’ means your time as well as any money you spend marketing and promoting your music.

I want to help you build the foundation for your fans so you can attract Industry (not be a turn-off) and stop wasting time and money!

“Ariel Hyatt has been my PR guru and social media mentor for 12 years now.” – Derek Sivers



“[Ariel’s] insight into the “new” music industry is invaluable”

“Ariel is one of the sharpest people I know! Her insight into the “new” music industry is invaluable. Her expert teaching and consulting advice should be required for every artist.”

Tom Jackson, Live Music Producer, OnStageSuccess.com


“I’m more hopeful, confident and inspired than I was 9 weeks ago.”

“Participating in Social Media House has resulted in building a website, developing an email list, getting dialogue going about my music with new fans, starting a fruitful mastermind group which has led to multiple important contacts, and writing my first blogs which got picked up immediately by a niche market I’d been targeting. Perhaps most importantly, I’m zeroing in on my ‘brand’. I’m more hopeful, confident and inspired than I was 9 weeks ago.”

Paul Marcus, @PaulMarcusMusic


“Ariel is a standout when it comes to providing advice or action to artists of all sizes and genres.”

“There are very few people in the business that actually ‘get it’ and she is at the very top of that list.”

Jed Carlson, President & Co-Founder, Reverbnation.com



Introducing… Social Media House

An online marketing course -

just for musicians.




My  Social Media House Course will teach you how to optimize your overall approach to social media & online marketing and make it work effectively for you.

Ready To Get Dialed In Exposure, Online Recognition PR & Create Die Hard Fans?

Getting social media right is more relevant than ever. Burying your head in the sand, buying fake likes, hiring radio promotion companies that are not connecting the dots to social media, and spending your time scheming on how you can get “discovered,” and skipping all the legitimate connections you should be fostering will not make you successful.

Rolling up your sleeves will.

Through a private interactive website Social Media House participants will learn:

  • What social media is & how to use it effectively – specifically designed for musicians
  • How to generate more online followers & fans – ones that actually mean something!
  • How to create authentic relationships with fans (and how to build your tribe)!
  • How to streamline marketing & social media so they work to feed each other without losing your mind.

Here’s What You Get:
Week 1
Social Media House Will Empower You To Construct a Social Media Strategy That Will Benefit You!
  • You can no longer avoid social media. These free platforms allow you to connect with your niche and build a tribe on a global scale.
  • Social media can be agony if you don’t understand the basic science.  It’s ALL learnable and we will teach you how to master what you need to know on each platform, so you can put more time back into your day.
  • You don’t have to share the most intimate parts of your personal life to be successful at social. Together, we will gather relevant and engaging content that you can share with your interested fans.
  • Your life as a musician is a great conversation starter. It’s filled with passion, habits & inspiration and it’s imperative that you begin those conversations effectively, with your fans.

You know what Social Media is and how to use the basics but it’s time to learn the one thing 99% of people are not focusing on and build a strategy for your own success.

Week 2
Your Website
  • There are 2 things that your website should be helping you to achieve  – Do you know what they are?
  • Your website is your online hub – Do you really want to settle at “this is good enough”?
  • Knowing what to put on your website can be overwhelming and you can’t afford to make mistakes. You will learn precisely what elements are needed to grab attention and  put your best foot forward while capturing fans.
  • You have lots of other expenses. You don’t need to be emptying your wallet over building an amazing website. We will show you how to have a killer site for less than $500.

Proven methods to optimize and monetize your website more effectively. You have 3.5 seconds to get their attention or they will leave your page.

Week 3
  • There is a proven strategy that works on Facebook. We will teach you our tried and true formulas founded on research that the Cyber PR® team has conducted and implemented successfully with our VIP clients
  • A Facebook Fan Page is designed to help you build your community and engage fans
  • Connect with your niche and get authentic ‘likes’ – no phony business and no need to ever consider buying fake friends. The “Talking About This” number on the right of your Fan Page is the one to focus on – we will show you how to make that number increase substantially

Learn the best strategies apps and plug-ins for making the ever-changing Facebook a powerful fan-building machine and a showcase for your music, list building and videos.

Week 4
  • Who cares if you’re eating a tuna sandwich? 500 million people could (if you know what you’re doing)
  • Become fluent in Twitter and connect with your fans in real-time!
  • Learn how to determine who your most valuable followers are and nurture them into your tribe

Find out how to use Twitter more effectively and find new fans to follow and engage with you.

Week 5
  • Going viral isn’t something that can be planned – we will show you the blueprint that results in sustainable, organic growth for your videos
  • YouTube is the second biggest search engine in the world. For a musician, a YouTube channel is indispensable and, it’s imperative for you to know how to use it
  • It’s not solely about showcasing your music videos. Your YouTube channel should be fueled with various types of great non-music content that will feed your audience

We will have you amassing fans and attention on the 2nd largest search engine in the world. Garnering more subscribers & fans doesn’t mean you have to make new videos

Week 6
  • Blogging does not have to be a stress fest!. We’ll show you how to make blogging effective by focusing on your passions
  • 36% of bloggers report getting some sort of income from their blogs. Be a part of that percentage when we teach you the skills necessary to enhance and monetize your blog
  • Blogging won’t take away copious amounts of your time when you use OUR method (we understand you’re a musician, not a blogger!)

Learn the easiest blogging platforms and how to blog without causing yourself stress.

Week 7
  • Find out why this brilliant site is Ariel’s 2nd favorite social platform and why you, should be reaping it’s benefits
  • Pinterest proves that visual blogging is an effective marketing tactic and it leads to more social buying than any other platform
  • Pinterest drives more purchase-traffic to websites than Google+, LinkedIn, Reddit and YouTube combined. Learn how Pinterest can work to drive purchases for you.
  • The average user spends more time engaging on Pinterest (‘pinning’) than on Facebook (‘liking’).  Take advantage of Pinterest’s highly engaged community.

Learn how Pinterest can be a way for you to showcase your personality, and connect with fans that can lead to meaningful  traffic

Week 8
  • It is proven by study after study that an effective newsletter strategy results in higher sales
  • Get more people to open your newsletter. We won’t have you put effort into something that’s destined for the spam box
  • We want to see you building trust and loyalty with your fans regardless of whether you feel like you have “news” to share (there is ALWAYS something to share) Learn how to find your signature voice and style in your newsletter.

Learn how to write captivating content and distribute newsletters that build trust and loyalty. An effective newsletter strategy will result in higher sales.

Week 9
Crowdfunding and Continuum Programs
  • Learn how many fans you really need to reach your goal and discover how much money you can safely ask for and assess when a crowdfunding campaign is appropriate for you
  • Many artists miscalculate the amount of money needed for their next project and their crowd-funding campaigns end in disaster – We will teach you how to create realistic, attainable goals
  • We’ll coach you on how to turn the FEAR around asking for money into an opportunity for fans to support you
  • There are 4 main crowd funding sites – We will teach you the differences and the benefits each offers – so you can choose the right one  for you
  • Get Ariels step-by-step master crowd funding check sheet so you can be fully prepared to actively raise money throughout your ENTIRE campaign and finish with the desired goal in your pocket!

Many artists complain that they feel like carnival barkers when approaching fan funding. Find out how to create a program that will get you paid and keep your self-esteem intact.





And what if I told you that you could bring your entire team?

You’ve got to get EVERYONE on the same page. There’s absolutely nothing worse then learning how to succeed and then not having the right “team” or “support” to help you implement.

The music business is a serious one. It has its fun moments, don’t get me wrong, but it’s about you building a sustaining base for yourself.

In order to get music out to the world in a bigger way, wouldn’t it be easier (and much faster) if everyone who supported you was savvy online and knew what the heck they were doing?!?

Think about how much MOMENTUM you could create and how much FASTER you could reach your goals!

Think about it for just second…

Everyone is on the same page, getting the word out about your music.

More exposure.

More die-hard fans.

More lives touched.

Closer to your dream!

So who else can have access to this program?
  • Your Band Mates

  • Your Manager

  • Your Mom, Little Sister, Long-distance Cousin



ITS FOR YOUR WHOLE TEAM! I’m giving anyone who is supporting you on your journey access to join us too – AT NO EXTRA CHARGE!

Q: Once I join Social Media House, how soon do I get access to the program?

A: Once you have registered, you will be taken directly to our members-only page. You’ll have instant access to the members area where you can immediately access our training videos right away!

Q: What if I don’t have any profiles set up (i.e. I’m a newbie)?

A: We will teach you everything you need to know regardless of whether you may be a beginner intermediate or advanced user of social media.

Q: Why should I get this program now and NOT WAIT?

A: Social media and online marketing is a process that takes time to build properly.  Waiting only delays the engage with your tribe.  True engagement can be forever, but you have to take the time to learn the science. True online relationships will elude you, unless you build the foundational ground work.

Q: What if I don’t like this product?

A: We know you will LOVE this course (we haven’t had a request for a single return yet).  However, if for whatever reason you aren’t satisfied in any way, we have a 60 day money back guarantee. Plus, we’ll even let you keep the bonuses).



“I wanted to rebrand myself and I was very confused on how to go about it…
So I chose to take Social Media House. Ariel put her whole heart into Social Media House and for independent artists it really means a lot to know there is someone who gives everything she has.
Roswitha, QueenRoseMusic.com


“…Social Media House has given me a road map to a brighter future as an artist and thought leader.”
Social Media House has helped me to stabilize, build, and reinforce my brand, my tribe of followers, and my future.

Kent Gustavson, Author, Speaker, Musician, kentgustavson.com


“Ariel is a pioneer in the social marketing space…”
Nobody has dedicated more time, energy, passion, and air miles to ensuring artists are empowered to take control of their own social media marketing.

Millie Millgate, Executive Producer, Sounds Australia, soundsaustralia.com.au


“I used to hate Twitter and only tweeted sparingly…”
Now actually enjoy communicating on it now that I have a better understanding of how to use it effectively, and because I like the one-on-one nature of tweeting I now prefer it over Facebook.

Scott Krokoff, scottkrokoff.com

Our 60 Day 100% Money Back Guarantee

If you’re not totally happy with our exclusive Social Media House program, you have 60 days to let us know and we will refund you 100% of your money – no questions asked!

When you join Social Media House, you get EXCLUSIVE ACCESS to everything you need to create a powerful online and social marketing strategy for your music biz and brand including…

  • Weekly Training Videos with Ariel
  • Animated Powerpoint Lessons – specifically designed for artists and musicians
  • Action sheets that will walk you (and your team)  through exactly what needs to be done.
  • Bonus movies and videos that explain each week in depth
  • Everyone in the course communicates on a private online forum where participants are able to ask each other questions, contribute and share milestones for each step as we put it into action.